Castore was founded in 2015 in Liverpool by brothers and former sportsmen; Tom and Phil Beahon.
In 2017, Tom and Phil began gifting Castore products to influencers and key opinion leaders. This gained traction rapidly due to clear product quality and grew to £1m revenue. They then went on to get Castore stocked in first wholesale accounts Mr Porter and Harrods.
Castore raised funds of £3.2 million from private investment with plans to expand into US and Asian markets.
Castore’s Asian expansion began with new websites launched in Asia, as well as wholesale deals with Harvey Nichols in Hong Kong, to sell their products.
Castore moved into their new head office in Liverpool city centre.
In 2019, Castore signed their first flagship athlete – Andy Murray. Andy also became a key investor into the brand and AMC was launched soon after.
In 2020, Castore ventured into teamwear, signing the West Indies international cricket side, followed by agreeing a deal with one of Europe’s most historic football clubs; Rangers. This was followed by entering the Australian teamwear market, with deals with NRL sides Melbourne Storm and Sydney Roosters.
2020 also saw the addition of world-class global athlete, with the signing of England and Saracens captain, Owen Farrell.
Castore’s catalogue of international athletes expanded further with the signing of; Adam Peaty, Jos Buttler, as well as footballing legend, Gary Neville.
Castore branched into the world of F1, signing a deal to become Official Team Partner for the McLaren Formula 1 team. We also expanded their portfolio, with deals for Premier League sides Wolves, Newcastle United and England Cricket team
2022 saw further teamwear deals for Castore from English footballing sides including Aston Villa, accompanied the brands venture into Europe’s other top five leagues, with Sevilla, Bayer Leverkusen, Genoa, and UD Almeria.
Castore Golf increased greatly with new product launches and the signings of Matt Fitzpatrick, who later in the year went on to become just the third Englishman to win the US Open.
2023 and beyond...
Castore’s ambition is to become the leading British sportswear brand competing on the global stage. This ambition will be achieved through a deep and unrelenting commitment to creating the most technical sportswear products in the global market.
Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.
The founders’ vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world, with no stone left unturned in its search for innovation and performance enhancement.
The sportswear market has been dominated by a small clique of mass-market brands and the vision is for Castore to be a premium alternative to these, the natural brand of choice for discerning athletes who demand the very best.
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